Jonaki by Nasreen Zamir

About Us

Jonaki is the story of light – the light of the firefly that illuminates the world around us.

Our story

A tribute to the natural beauty of Bangladesh

Jonaki the brand is a tribute Nasreen Zamir offers to the natural beauty of Bangladesh. Jonaki is the story of light – the light of the firefly that illuminates the world around us. Born in Chittagong Jonaki enchanted her childhood as she grew up with nature and memories of beautiful Bengali flowers.

The vision of Jonaki is to bring a sustainable solutions and create harmony between nature and the ecological system. The brand name Jonaki was selected by Nasreen Zamir because it evokes youthfulness, freedom of individuality, expressing happiness and confidence in one’s own personality and creativity.

The Jonaki Beauty line was later added to enhance Jonaki Fragrances as they complement each other as lifestyle products.

The journey

Bangladesh’s first fine fragrance brand

Since its launch, Jonaki has been covered by Bangladeshi media as the country’s first fine fragrance brand.

February 2020

Jonaki launched its first five fragrances.

IFF Singapore

Developed with International Flavors & Fragrances (IFF) at its Singapore laboratory.

Square Toiletries

Distributed by Square Toiletries Limited, one of Bangladesh’s leading consumer goods companies.

Beyond fragrance

The brand has grown beyond Fragrance into Attar, Lips and Skincare.

Signature inspiration

Inspired by five white flowers of Bangladesh

Jonaki’s signature fragrances take their inspiration from five white flowers of Bangladesh.

দোলনচাঁপাDolonchapa
গন্ধরাজGondhoraj
শিউলিShiuli
বেলিBeli
হাসনাহেনাHasnahena

About our founder

Nasreen Zamir

Founder, Jonaki by Nasreen Zamir

Jonaki Fragrance and Beauty products is the brainchild of Nasreen Zamir; an Interior Designer, Artist and an Entrepreneur by profession. A global traveler who believes that her passion and skills for design are enshrined in this new line of Fragrances and Beauty products.

Having completed interiors for 5 Star Hotels, Corporate and Multinational Offices, Banks and exclusive residences, Nasreen Zamir was eager to venture into a new challenging world to diversify her interest. With her expertise in designing interiors, furniture, products, graphics and textile designs, she was able to combine design and lifestyle to introduce Fragrances and Beauty products as her new line of business and is also hopeful that Jonaki will set a spontaneous lifestyle trend of Bangladesh.

More about Nasreen Zamir

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