Attar is a highly concentrated fragrance oil that offers an exquisite scent experience. The word “attar” comes from the Persian term “itr,” meaning fragrance, and it delivers a long-lasting, oil-based scent. Traditionally crafted through steam distillation, attar captures the essence of flowers, herbs, and spices — from the delicate floral notes of rose attar to the warm, spicy aroma of oud.
Attar is more than just a scent; it’s a piece of cultural heritage. Whether you’re looking for a fragrance for everyday use or a special occasion, attar offers a distinctive, alcohol-free way to wear scent.
History of Attar
Attar, also known as ittar, is a traditional perfume cherished for centuries across the Middle East, South Asia and the Indian subcontinent. The craft of distilling natural ingredients into fragrant oils has roots going back over a thousand years, refined over generations by Persian and Mughal perfumers.
Traditionally, attar was used in religious ceremonies and for personal adornment. Unlike alcohol-based perfumes, attar is made without alcohol, which is part of why it remains a popular choice for those who prefer an alcohol-free fragrance. Today, attar is still crafted using techniques passed down through generations, preserving its cultural significance.
Why Choose Attar?
Alcohol-Free: Attar is made without alcohol, so it doesn’t carry the sharp initial burst of an alcohol-based perfume — just the scent itself.
Concentrated & Long-Lasting: Because attar is oil-based and highly concentrated, a small amount goes a long way, and the scent tends to develop and last on skin over time.
Traditional Craft: Attar carries centuries of history in South Asian and Middle Eastern perfumery, traditionally made through steam distillation of natural ingredients.
Jonaki Ayaadh Attar Collection
Jonaki Ayaadh Attar, created by Nasreen Zamir, is Jonaki’s line of alcohol-free fragrance oils — seven fragrances, each available in 3ml, 8ml and 15ml sizes.
Shamama Rose — a woody, earthy blend of shamama with rose: musky, spicy and amber top notes, a heart of precious woods and rose, and a spicy, earthy, woody and rose base. 3ml ৳900 / 8ml ৳2,100 / 15ml ৳3,500.
Nur Al Hayaa — a rose-concentrated attar made with roses grown in Aligarh and Ghaziabad, floral, fresh and long-lasting. 3ml ৳850 / 8ml ৳2,000 / 15ml ৳3,000.
Royal Oud — a rich, long-lasting attar with a woody, earthy scent and deep oud notes. 3ml ৳800 / 8ml ৳1,800 / 15ml ৳3,200.
Mukhallat Sufi — a floral and woody blend combining oud, amber and rose. 3ml ৳750 / 8ml ৳1,700 / 15ml ৳:2,900.
Musk Maghribi — a rich, long-lasting woody and earthy attar. 3ml ৳650 / 8ml ৳:1,600 / 15ml ৳2,700.
Oud Arabia — oud drawn from fine oud wood, rich and refined. 3ml ৳700 / 8ml ৳1,700 / 15ml ৳3,100.
Majmuna Regal — a woody, earthy aromatic blend, rich and captivating. 3ml ৳750 / 8ml ৳1,800 / 15ml ৳:2,800.
Ayaadh Attar or Jonaki Perfume: Which Should You Choose?
When choosing your fragrance, Jonaki offers two distinct options: Ayaadh Attar and Perfume.
Jonaki Ayaadh Attar is an alcohol-free, oil-based scent. Its seven fragrances create a rich, long-lasting aroma, suited to those who prefer a traditional, alcohol-free format.
Jonaki Perfume, by contrast, is an alcohol-based fragrance offering a wide range of scents, with a quick-drying, refreshing application.
Whether you’re drawn to the traditional character of Ayaadh Attar or the modern format of Jonaki Perfume, both are made to the same standard of quality.
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